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Building sustainable businesses and empowering entrepreneurs.

Helping service-based entrepreneurs and teams simplify, scale, and sustain their success through business development. You don't need to hustle harder. You need structure, systems, and support that can sustain your business for the long term.

If you’re tired of spinning your wheels and want real progress — not another motivational quote — you’re in the right place

You started your business because you love what you do. But now you’re managing everything — clients, marketing, operations, team drama — and wondering, “Is this what owning a business is supposed to feel like?”

IS THIS YOU?

We help small business owners:
  • Get clear on strategy
  • Build systems that stick
  • Empower their teams
  • And finally run their business on purpose
Because when your business runs smoothly, so does your life.
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WHAT WE DO:

At Honey Do Checklist, we don’t just teach business — we help you build one that lasts. Our approach combines education, strategy, and hands-on support to meet you where you are:

STRATEGY SESSIONS

A one-hour deep dive to untangle the chaos, find the gaps, and create a clear, actionable plan.
Perfect for solo entrepreneurs and small teams who need fresh eyes and focused direction.

On-Site Trainings

For companies with multiple contractors or team members like brokerage firms, salons, or studios, we bring the education and strategy to you.

HDC ACADEMY

Business Development Academy for practical business education. Courses, workshops, and live mentorship for real-life business owners to learn and implement to build a sustainable business.

Next-Gen Education

Through partnerships with colleges and business incubators, we teach the next generation the business skills that matter most.

I'M MENDY, OWNER OF HONEY DO CHECKLIST

Mendy Applegate — Honey Do Checklist - Business Development & Bookkeeping

Hey, I’m Mendy — founder of Honey Do Checklist and HDC Academy, and the straight-talking business development specialist every overwhelmed business owner wishes they’d met sooner.

After years in corporate leadership building departments, systems, and workflows from the ground up, I realized most small business owners are left guessing their way through.

Now, I help entrepreneurs and teams replace the guesswork with clear, doable strategy — so their business works for them, not against them.

I’ve been blessed with the knowledge, drive, vision, and heart to serve others, work with amazing people throughout the community and build a business that supports other small businesses.

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WHY WORK WITH US

Because you’re not just building a business — you’re building a legacy. And while passion gets you started, strategy keeps you growing.

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We believe in:
✅ Clarity over confusion
✅ Action over overwhelm
✅ Confidence over chaos

 

Whether you’re flying solo, managing a team, or educating future business owners — we’ll help you create a business that’s structured, sustainable, and successful.

OUR SIMPLE PROCESS:

Services
To inquire about working with us, please complete the Contact Form and Mendy will contact you with some dates and times available to schedule a Meet and Greet.

Fill out our Contact Form, and Mendy will reach out to schedule your Meet and Greet. Let’s make your business flow seamlessly!

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